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Search growth for local and software businesses

Get found.
Get called.

Porter Labs builds search reach across seven brands. Local service sites over a full year, newer software products over three months or less.

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Porter Search Labs
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Porter Labs growth engagements

How Porter Labs improved search reach.

Established local brands grew 130 to 150% over twelve months. Newer software sites grew 16 to 50% in their first weeks and months. Results depend on starting site quality, competition and consistency.

BrandEngagement windowImpressions / 30 daysPorter Labs work

Search impressions from Google Search Console. Short windows are normalized to 30 days. Caelion is a planned engagement shown as a projection.

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Google Search Console

Search performance over the engagement.

Google Search Console
P
Overview
Performance
URL inspection
Indexing
Pages
Sitemaps
Removals
Experience
Core Web Vitals
HTTPS
Links
Settings
Performance on Search resultsEXPORT
Search type: Web + New
Total clicks
Total impressions
Average CTR
Average position
QUERIESPAGESCOUNTRIESDEVICESSEARCH APPEARANCEDATES
Top queriesClicks ↓ImpressionsCTRPosition
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1Pick a client2ClickTap a metric tab3HoverTouch the chart

Google Analytics 4

What visitors did on the site.

Analytics All accounts > Porter Search Labs
Try searching "top pages by views"
P
Home
Reports
Explore
Advertising
Reports snapshotAll Users +
USERS IN LAST 30 MINUTES
USERS PER MINUTE
COUNTRYUSERS
SESSIONS BY SESSION DEFAULT CHANNEL GROUP
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Before and after Porter Labs.

Impressions / 30 days
0
Clicks / 30 days
0
Click-through rate
0

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Porter Labs engagement

What we did, and what changed.

  1. Porter joins

    Audit the site, connect Search Console and Analytics, record where things stand.

    Impressions / 30 daysStarting point

  2. Foundation

    Fix technical issues, speed, page titles and structured data so Google can read the site.

    Impressions / 30 days

  3. Content

    Publish pages that answer what customers actually search for, one topic at a time.

    Impressions / 30 days

  4. Visibility

    Review indexing and search queries, then improve pages that show early interest.

    Impressions / 30 days

  5. Convert

    Improve calls to action and measure inquiries. Reach alone does not prove sales.

    Impressions / 30 days

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↔Move the sliders and watch the revenue change

What it could be worth

Put in your own numbers.

Starts from a local service business: 2,400 search visitors a month, a 2.5% sale rate and a $450 average sale. The before figure assumes traffic grew 150%, in line with our 12-month engagements. Change these for your business.

visitors × ×
$0
per month, versusbefore Porter Labs

Raising the share of visitors who buy from 2% to 4% adds as much revenue as doubling traffic. We work on both.

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Working together

What you get, and what we need.

Each month you get
A short report in plain language: visitors, calls and bookings, what changed, and what we do next. Plus new or improved pages, published for you.
What we need from you
Access to Search Console and Analytics, and a few minutes a month to answer questions and approve pages.
What we do not promise
A specific ranking or a date. Search results move. When a number is thin or uncertain, we say so.
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Next step

Start with a free audit.

You get a short written report: where your site shows up today, what is holding traffic back, and what extra visitors could be worth using your own numbers.

Book a free audit →
Send us your siteGet your reportDecide what comes next
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