SERVICE 02

Tracking & Proof

The part most SEO agencies skip.

SEO work is easy to claim credit for and hard to verify. Porter Labs builds the tracking layer that turns a visit into a traceable, reportable business outcome, so the value of the work is something you can check, not something you take on faith.

  1. A first-party pixel on your own domain

    A first-party beacon records first touch, referrer and campaign parameters into an append-only log. Nothing depends on a third party you do not control.

  2. Contact capture that remembers the article

    A captured enquiry carries the page that produced it, including whether it arrived by way of an AI citation.

  3. Routed into your CRM, and matched back

    Leads are routed into the CRM you already use. When you mark a deal won, that outcome is matched to the original enquiry and stamped with its value and date.

  4. Revenue joined back to the answer

    Citations, AI-referred visits, enquiries and revenue are joined per engine and per article, so "which answer paid for itself" has an actual answer rather than an anecdote.

READY WHEN YOU ARE

Find out where you actually stand
before you spend another dollar on it.

Ask us how Tracking & Proof would work for your business specifically, in the free audit.

Book a free audit